The San Diego Tourism Authority partnered with Katalyst to manage the Visit San Diego social accounts across all channels, choosing Katalyst in part for their deep insider knowledge of San Diego tourism, hospitality, culture and events. Katalyst’s strategy transformed Visit San Diego’s social presence, expanding reach and fostering a vibrant community. After a successful first year, Katalyst was named the social media agency of record for Visit San Diego for a second year.

• Content Focus: Highlight local attractions, hidden gems, and community events.

• Paid Social Campaigns: Allocated $50K budget to maximize reach and impressions.

• Engaging Video Content Series: Monthly Happenings, Heritage Month Highlights, What’s
  New in San Diego, & Hidden Gems.

• Real-Time Content Capture: On-site event coverage for timely, relevant content.

• Adaptive Social Media Strategy: Evolved with platform algorithms for optimal visibility.

Awards

Sandies Gold Winner for Social Media, In-House for our "12 Dates of Christmas" holiday campaign presented by the San Diego American Marketing Association

Lifetime Channel Growth

• 163K New Followers

• 7M Engagements

• 485M Impressions

• 361M Video Views

FY26 Organic

• +80% Impressions

• +21% Engagements

• +38% Net Audience Growth

• +126% Video Views

FY26 Paid Campaign

• 4.6M engagements

• 8.9M reach

• 15.4M impressions