CH Projects, San Diego’s premier hospitality group, has been a Katalyst client since 2020. With the launch of their first hotel, CH Projects looked to Katalyst to create a successful opening campaign that captured the attention of national, regional and local media highlighting the design, the immersive experience, multiple F&B outlets, as well as the buzz-worthy nature of the property.

Katalyst began media outreach months prior to the hotel’s opening, sharing renderings, unique amenities, and details about the history of the hotel, and engaging with media for pre-opening coverage as well as securing interest for future press trips. As the opening of the property drew closer, Katalyst strategized on an opening campaign that included a media and tastemaker event as well as outreach to print, online and broadcast media. Crafting pitch angles that highlighted various aspects of the property, highlighting CH Projects’ attention to detail throughout the creation of the hotel, Katalyst secured press visits from top media and coverage on all aspects of The Lafayette, including travel, F&B, design, and trade publications.

The phase one opening of the Lafayette Hotel was a whirlwind media experience, with hostings from top outlets that resulted in coverage including Esquire, Travel & Leisure, Elle Decor, Sunset, LA Times, Wall Street Journal, Conde Nast Traveller, Wallpaper, Hospitality Design, Eater, The Hollywood Reporter, Observer, InStyle Australia and more. The property continues to build on its success with the second phase opening in the coming months and continued traction as a must-stay destination in Southern California.