Baar Baar Los Angeles
Public Relations, Grand Opening, VIP/Tastemaker Hostings

GOAL: In March 2023, acclaimed chef and restaurateur Sujan Sarkar (Baar Baar NYC, Indienne, Sifr) partnered with Katalyst to manage the grand opening of his new restaurant, Baar Baar Los Angeles. Following the success and accolades of Baar Baar NYC, Katalyst was entrusted with creating an akin level of excitement and anticipation for Baar Baar Los Angeles, and elevating it through earned media placements locally in Los Angeles, and nationally in top-tier culinary and travel publications.

STRATEGY: To celebrate and spread the news of Baar Baar, Katalyst planned a grand opening party inviting local media, influencers and tastemakers in the area. After the celebration, Katalyst continued outreach to media and influencers based in Los Angeles and those visiting the region, arranging hostings that helped create buzz and media coverage about the restaurant and Chef Sujan’s reimagined Indian cuisine. As new offerings become available, Katalyst continues its outreach on a national and local level highlighting Baar Baar LA as a New Indian disruptor in the culinary scene.

RESULT: Katalyst has secured coverage for Baar Baar LA in highly coveted media outlets such as Los Angeles Times, Eater Los Angeles, The Infatuation, Thrillist Los Angeles, Los Angeles Magazine, Modern Luxury Angeleno, VinePair and more; as well as coordinated influencer, celebrity and tastemaker hostings with top-tier locals including acclaimed Indian-American actress, Mindy Kaling. After a successful six-month launch campaign, Baar Baar LA extended its partnership with Katalyst, which includes ongoing media relations, influencer relations and VIP hostings.