Seaport Village, San Diego
Social Media, Newsletter & Website Management

GOAL: Katalyst joined forces with the Seaport Village marketing team to modernize its social media presence. To remain relevant amongst San Diego’s array of retail centers, Seaport Village needed to be positioned as a unique shopping, dining and event destination, rather than another tourist hub in San Diego. Specific goals included educating the public on all the center offered, increasing account reach and exposure, growing the Instagram and Facebook following month over month, and driving clicks to the website.

STRATEGY: Katalyst is focused on reaching these goals through strategic social media plans that involve Instagram reel campaigns, giveaways, and collaborative post partnerships. Some past reel examples that helped drive account reach and engagement include, The Most Instagram-able Spots at SPV and How to Spend a Weekend Outing at  SPV.  To  date,  Katalyst  has  helped  execute  social  media  partnerships  with  Marriott,  the  WAVE  FC Women’s  soccer  team,  San  Diego  Magazine  and  Locale  Magazine.  Katalyst has also executed social media plans to help amplify social buzz around the center’s 2023 shop openings including Louisiana Charlie’s, Crack Taco, BEACHCITY, and Malibu Farm.

RESULTS: Since September 2022, Katalyst  has  helped  the  Seaport  Village  Instagram account  gain over 10,000 new followers and 18 million impressions across Facebook and Instagram. The Instagram account has sustained an average engagement rate of 4% each 90 day period.  In  addition, demographic  data  reveals  the  Seaport  Instagram  continues to attract  a larger audience of younger travelers from Los Angeles and Orange County. This has been a big win for  the  center  in  our  quest  to  position  Seaport  as  a  modern  establishment  in  the eyes  of  younger generations.