Good Lion Hospitality engaged Katalyst in January of 2023 to help build awareness for their established bars and openings of upcoming projects on a local, regional and national level. With three bars in Santa Barbara, two in Ventura and the opening of a boutique hotel property in San Luis Obispo, the Good Lion Hospitality team saw an opportunity to raise their profile across all avenues with Katalyst’s help.

Katalyst approached this campaign with a dual strategy of introducing Good Lion Hospitality as a leader in both the F&B and travel industries. Focusing on Good Lion co-founder Brandon Ristaino’s in-depth knowledge of cocktails and spirits and the group’s unique assortment of F&B concepts, Katalyst developed pitch angels and story ideas for a wide array of beverage, lifestyle and food media. Additionally, Katalyst positioned the group’s outlets as ideal destinations for travelers to the Santa Barbara region and mainstays for locals, pitching local, regional and national travel and lifestyle writers as well as engaging influencers and supporting partnerships to help amplify the group.

Since engaging with Katalyst, Good Lion Hospitality has secured media placement in a wide array of local, regional, and national outlets including The New York Times, Men’s Journal, Liquor.com, Lonely Planet, MarketWatch, Thrillist, Yahoo! Life, Martha Stewart Living, UPROXX, Better Homes & Gardens, the Santa Barbara Independent, 805 Living, Visit Santa Barbara and more.